Why go onto Shark Tank?
COLDEST is a small business. Everything goes back into the business to scale. Many people think we are some huge corporate company but we aren't, not even close. The reality is we have zero investors, and have been bootstrapped since 2015 with $14,000. We believed that with a shark, it would essentially just throw gasoline to the fire. We also don't know what we don't know, and having a shark as a mentor would be invaluable. Their experience and network would be priceless.
From the begining, I just always thought, if you believe so strongly in it occuring, it will occur. The road has been litered with so many fails. Many sleepless nights. Countless code red level 10 events. Dave and I each had 10+ businesses before COLDEST that failed) and pivots along the way but it makes the journey all the more better.
I thought there was so much magic and amazing things going on at COLDEST, that if we could just share even 1% of what really is going on behind the scenes at COLDEST, the producers would see and fall in love with the brand too. We also think we are just SCRATCHING the surface of the vision of COLDEST. If we could make an actual dent in what we believe COLDEST could be, the potential is so big.
And so, I applied.
Weeks go by, then months, and then...one day, I get a call from a California number but it hits the voicemail (we are from florida), so I'm like...is it..??
The voicemail was from a ABC producer, she said something along the lines, we want to know more. And so the exciting journey began!