The Coldest Dual Core Cooling Pillow is like having two pillows in one! One side boasts Coldest's new firm, but soft, one-piece foam latex airflow technology, while the flip side offers the ever-popular customizable cooling foam with gel beads that are also found in the V3 Coldest Cooling Pillows that you all love! Two different pillows built all into one epic pillow. However you want to sleep tonight, Coldest has a pillow for that.